Writing Services: Bylined Articles, Press Releases, Newsletters
corecubed writes elder care and senior care related articles with your byline, creates interesting and newsworthy press releases and creates print and online newsletters for clients, referral sources and the home care industry.Below are some ways we greatly improve your chances of getting your article published, your press release read, or your newsletters noticed.
- We make it newsworthy: We determine what makes news and what will interest the audience you are trying to reach.
- We think like a reporter to create a sharp story angle: We make the material useful to a journalist and of real interest to the reporter and the home care audience that you're trying to reach. (corecubed REALLY knows how to do this!)
- We make it short and to the point: A press release should be ¾ to 1½ pages long. If it is longer than that, it is too wordy and your main message gets lost in the details.
- We start strong: If a reporter reads only the first paragraph of your press release, he/she should be able to know exactly what it is about. The first paragraph of your press release should tell the main story and the rest of the document can elaborate, giving examples and important contact information.
- We know and use the 5 W's.and 1 H: A press release should contain the Who, What, When, Where, Why and How of your story.
- We avoid jargon jumble: We avoid using words and acronyms specific to the home care or elder care industry unless we are targeting specific aging and home care publications.
- We use “quote manners": We always get permission before quoting someone or mentioning another business name in your press release. We also keep HIPAA in mind if using a client story or quote.
- We counsel you in what to do that is extraordinary: We assist in strategy to suggest that you do something beyond your normal business services, like donate to a charity, organize a fundraiser for a worthy cause, or have your employees volunteer for a community service project. We look for ways to not only do a good thing, but also get your business name noticed by potential clients.
- We are select in our submissions: We are not only selective as to where we submit your press release, but we are also selective as to which reporters we send your press release.
- We use many types of media: We distribute your press release to a wide variety of mediums such as newspapers, journals, magazines, newsletters, web sites, radio and television. For home care, since the audience can be anyone with a need that arises from a frailty, press is the VERY best way to reach an audience that may, at some point, need your services.
- We keep 'em happy: We send your press release in the format the reporter prefers: via email, fax, or U.S. Mail. (corecubed's proprietary database subscription is updated daily for press contacts, and our service notes the reporter's preferences, so we deliver in the correct format, every time. See how easy we make it?)
- We make you an expert: If you are one of the first ones to become a local expert in the home care field, you will become the go-to person for reporters looking for information for their home care articles.
corecubed can make you an expert in your area by placing targeted by-lined articles for your business. Call us at 800-370-6580 x2 today or email us and hire us for ongoing Public Relations work and watch your sales soar.